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Oishii

About the Brand

This is a brand that has seen green tea passionately and wanted to cater to Indian people  by making green tea flavorful according to Indian palette so that green tea can become more popular in India and they can provide flavorful green tea to people who find green tea boring and not flavorful. Therefore Oishii is making experimental flavors like green tea with the flavoring of aam panna, kokam, kahwa

STAKE HOLDER - Pearl Academy

DURATION- 2 Months

ROLE- Graphic Designer

This project started with the Ideation of a product around which you would want to build a brand in which I chose Organic Green Tea as a product because I knew that it is a growing industry since more and more people are moving towards healthier things to consume after the Pandemic.  

How it started

Project Brief

Creating a conceptual brand from the scratch using the methods of research and branding. Analyzing the future aspects and competition for the brand with the set of target audience filling the gap you think is present in the market. 

Vision 

Our vision is to Transform the tea into something which is exciting and not just same old boring Tea by enabling people to try new and exciting things with their Tea.

Our vision is to Transform the tea into something which is exciting and not just same old boring Tea by enabling people to try new and exciting things with their Tea.

Mission

Brainstorming

Brainstorming

To understand the needs and problems related to the consumption of green tea and what people prefer and not prefer and what is going to be the target market of the product.

Primary research

Conducting secondary research before branding an Indian flavor-inspired green tea brand is essential to gain valuable insights into existing market trends, consumer preferences, and competitor strategies.

Secondary research

Research Insights

With the help of secondary research, we can see that the green tea market is categorized according to geographical locations quality and flavors like jasmine, aloe vera, lemon, wild berry, basil and quality.  

One can clearly see that the flavors and approach of green tea is more targeted towards the western market and is not really suitable for Indian Palette. 

People in India often get bored with the same old boring taste that they get from green tea. which is really subtle and not jazzed up enough for Indian market. 

Young people are excited to try new flavors of green tea and give green tea a chance so that it can become a part of their daily consumption.

Competitors

Creating visual identity

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